BLEACH LONDON

 

It is said the biggest hair trend for 2014 is bleached hair. It was all over the A/W14 runway the last week n on the catwalk now here in London. So, a couple of days ago I tried out the BLEACH LONDON bleach kit to check if it is as affective as getting an appointment to the rad salong and paying 200+ pounds to getting bleached waves done by professionals. If you don't know Bleach London, here's the short version: started 3 years ago in Dalston, and spiraled into fame after they created the dip-dye hair trend, and the whole reason why your friends want to colour their hair pink. Now they have their own line of products and a concession in the Topshop Flagship store.

Cool packaging, no?

.....well, I saved 170 pounds - but there was too little bleach in one packet (buy two if you're gonna try it and have thick/long hair) so I had to drag my yellow striped hair to Boots and get a White Toner the next day. But the end result ended up pretty well.

x, Juliette